Club announce 5% increase for season tickets next season, with junior prices frozen again. BIAS response:
BIAS welcomes the Club’s open and inclusive approach to consulting supporters via multiple fan groups on ticket pricing for the 2026-7 season.
BIAS stance was guided by your feedback gathered via our members survey in 2025. Through the consultation process we listened to the club’s initial proposals and then made the case to the Club for significant moderation in any price increases. That engagement had a real impact — the Club listened and revised their plans accordingly. We are pleased to have played a direct role in achieving a final better outcome for supporters.
No supporter welcomes rising costs. But it is important to recognise that Brentford’s Season Ticket prices will remain among the lowest in the Premier League, and that the Club has made meaningful concessions: a range of payment options to help spread the cost, a guaranteed return for Season Ticket holders who list unused tickets on the Ticket Exchange, and a full freeze on junior pricing.
We believe the Club has approached this process in good faith, taken supporter feedback on board, and demonstrated a real commitment to keeping football accessible and affordable. That approach is exactly the kind of relationship between club and supporters that BIAS exists to foster.
BIAS Executive Committee